{"id":473,"date":"2023-09-25T17:41:26","date_gmt":"2023-09-25T17:41:26","guid":{"rendered":"http:\/\/mariacopilau.local\/?page_id=473"},"modified":"2023-09-28T16:27:49","modified_gmt":"2023-09-28T16:27:49","slug":"morningscore-uxproject","status":"publish","type":"page","link":"http:\/\/mariacopilau.local\/portfolio\/morningscore-uxproject\/","title":{"rendered":"Morningscore"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"473\" class=\"elementor elementor-473\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4eb4854 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4eb4854\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69c3a56\" data-id=\"69c3a56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-008dae3 elementor-widget elementor-widget-spacer\" data-id=\"008dae3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc7ac21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc7ac21\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c89798\" data-id=\"1c89798\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecb9cd8 elementor-widget elementor-widget-heading\" data-id=\"ecb9cd8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Morningscore<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce074e8 elementor-widget elementor-widget-text-editor\" data-id=\"ce074e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Designing a gamified app for SEO beginners that leverages gamification and motivation theory to keep users engaged and motivated in their learning journey.<\/p><p><span style=\"letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform);\"><b>Bachelor Thesis Project<\/b><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c92b4bb elementor-widget elementor-widget-button\" data-id=\"c92b4bb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.figma.com\/proto\/7RNvdMqrVo4PzULFRrPbHG\/Maria-Copilau&#039;s-Projects?page-id=501%3A5&#038;type=design&#038;node-id=607-2176&#038;viewport=992%2C907%2C0.09&#038;t=rk4IpeN6zgKpvpac-1&#038;scaling=min-zoom&#038;starting-point-node-id=607%3A2176&#038;mode=design\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore the Figma prototype<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b1ec04\" data-id=\"7b1ec04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34b4682 elementor-widget elementor-widget-image\" data-id=\"34b4682\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"478\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/morningscore_app-1024x478.png\" class=\"attachment-large size-large wp-image-553\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/morningscore_app-1024x478.png 1024w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/morningscore_app-300x140.png 300w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/morningscore_app-768x358.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/morningscore_app-1536x717.png 1536w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/morningscore_app-2048x956.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f43e685 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f43e685\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d9dc3d\" data-id=\"2d9dc3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac6098e elementor-widget elementor-widget-spacer\" data-id=\"ac6098e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-183475e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"183475e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72533db\" data-id=\"72533db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-924a0f3 elementor-widget elementor-widget-spacer\" data-id=\"924a0f3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c586405 elementor-widget elementor-widget-spacer\" data-id=\"c586405\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e98e0f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e98e0f5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b8a1425\" data-id=\"b8a1425\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b01293 elementor-widget elementor-widget-image\" data-id=\"6b01293\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"451\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/08\/design-min-1024x451.png\" class=\"attachment-large size-large wp-image-203\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/08\/design-min-1024x451.png 1024w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/08\/design-min-300x132.png 300w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/08\/design-min-768x338.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/08\/design-min.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d9ec3bc\" data-id=\"d9ec3bc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a45128 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0a45128\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Type of project:<\/b>\u00a0University UX design project \u2013 BA thesis<br \/><b>My roles:<\/b> UX Designer, User Researcher &amp; Project Manager\u00a0<br \/><b>Tools used:<\/b> Figma, Miro, Hotjar, Google Drive, Zoom, pen &amp; paper<br \/><b>Duration: 5<\/b>\u00a0weeks (2 weeks of user research, 2 weeks of UX design, 1 week testing and delivery) \u2013 October 2021<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4e7370 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4e7370\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e0063a\" data-id=\"9e0063a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6735a05 elementor-widget elementor-widget-spacer\" data-id=\"6735a05\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2e7c96 elementor-widget elementor-widget-heading\" data-id=\"b2e7c96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project Overview<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2885c6 elementor-widget elementor-widget-spacer\" data-id=\"e2885c6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98eaf63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98eaf63\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e676480\" data-id=\"e676480\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-529b822 elementor-widget elementor-widget-heading\" data-id=\"529b822\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Client<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3361fa5 elementor-widget elementor-widget-text-editor\" data-id=\"3361fa5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Morningscore is a SaaS Danish company providing an all-in-one, gamified SEO tool for website optimization.\u00a0<\/p><p>Designed for beginners and small businesses, the tool is user-friendly and engaging. <b>However, users should have a basic understanding of SEO and its specific terms to optimize their website effectively.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8f4c008\" data-id=\"8f4c008\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0fc7b3 elementor-widget elementor-widget-heading\" data-id=\"a0fc7b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Problem Statement<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-814beb5 elementor-widget elementor-widget-text-editor\" data-id=\"814beb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Morningscore faces challenges in simplifying SEO explanations for complete beginners, as the subject can be overwhelming for those with little prior knowledge.<\/p><p>Research questions:<\/p><ul><li>How can Morningscore make SEO learning engaging and efficient for beginners, avoiding information overload?<\/li><li>What strategies can Morningscore employ to attract and convert SEO novices into loyal customers, effectively onboarding them into the Morningscore tool?<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e568ecc\" data-id=\"e568ecc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3cc4e5 elementor-widget elementor-widget-heading\" data-id=\"d3cc4e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution \u2013 Outcome<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ade989 elementor-widget elementor-widget-text-editor\" data-id=\"7ade989\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Introducing the SEO Learning Station, a gamified app by Morningscore designed for SEO education.\u00a0<\/p><p>Users earn points upon completing SEO lessons, which can later be redeemed for a valuable reward: 2 months of free access to the Morningscore SEO tool. This feature effectively converts app users into potential customers.<\/p><p>Furthermore, users who complete all levels and lessons also receive SEO certification, a prestigious recognition within the SEO and digital marketing communities.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-caea530 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"caea530\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb63328\" data-id=\"fb63328\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-058a829 elementor-widget elementor-widget-spacer\" data-id=\"058a829\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a4e35c elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"9a4e35c\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-image-carousel .swiper,.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure,.elementor-widget-image-carousel .swiper .swiper-slide figure{line-height:inherit}.elementor-widget-image-carousel .swiper-slide{text-align:center}.elementor-image-carousel-wrapper:not(.swiper-container-initialized):not(.swiper-initialized) .swiper-slide{max-width:calc(100% \/ var(--e-image-carousel-slides-to-show, 3))}<\/style>\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/splash-screen_iphone13prosierrablue_portrait-548x1024.png\" alt=\"splash screen_iphone13prosierrablue_portrait\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/onboarding-1_iphone13prosierrablue_portrait-548x1024.png\" alt=\"onboarding 1_iphone13prosierrablue_portrait\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/onboarding-2_iphone13prosierrablue_portrait-548x1024.png\" alt=\"onboarding 2_iphone13prosierrablue_portrait\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/onboarding-3_iphone13prosierrablue_portrait-548x1024.png\" alt=\"onboarding 3_iphone13prosierrablue_portrait\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/what-is-seo_iphone13prosierrablue_portrait-548x1024.png\" alt=\"what is seo_iphone13prosierrablue_portrait\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/how-much-exp_iphone13prosierrablue_portrait-548x1024.png\" alt=\"how much exp_iphone13prosierrablue_portrait\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/why-learn_iphone13prosierrablue_portrait-548x1024.png\" alt=\"why learn_iphone13prosierrablue_portrait\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/no-problem_iphone13prosierrablue_portrait-548x1024.png\" alt=\"no problem_iphone13prosierrablue_portrait\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/home_iphone13prosierrablue_portrait-548x1024.png\" alt=\"home_iphone13prosierrablue_portrait\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/lessons-in-fundam._iphone13prosierrablue_portrait-548x1024.png\" alt=\"lessons in fundam._iphone13prosierrablue_portrait\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/well-answer_iphone13prosierrablue_portrait-548x1024.png\" alt=\"we&#039;ll answer_iphone13prosierrablue_portrait\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/learn-5_iphone13prosierrablue_portrait-548x1024.png\" alt=\"learn 5_iphone13prosierrablue_portrait\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/win_iphone13prosierrablue_portrait-548x1024.png\" alt=\"win_iphone13prosierrablue_portrait\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"14 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/level-complete_iphone13prosierrablue_portrait-548x1024.png\" alt=\"level complete_iphone13prosierrablue_portrait\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"15 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/profile_iphone13prosierrablue_portrait-1-548x1024.png\" alt=\"profile_iphone13prosierrablue_portrait\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"16 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/SEO-community_iphone13prosierrablue_portrait-548x1024.png\" alt=\"SEO community_iphone13prosierrablue_portrait\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"17 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/SEO-dictionary2_iphone13prosierrablue_portrait-548x1024.png\" alt=\"SEO dictionary2_iphone13prosierrablue_portrait\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"18 of 18\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/SEO-news_iphone13prosierrablue_portrait-548x1024.png\" alt=\"SEO news_iphone13prosierrablue_portrait\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8125fb6 elementor-widget elementor-widget-spacer\" data-id=\"8125fb6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7844ba6 elementor-widget elementor-widget-image\" data-id=\"7844ba6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"530\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2022-02-04-at-20.45.27-min-1024x530.png\" class=\"attachment-large size-large wp-image-574\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2022-02-04-at-20.45.27-min-1024x530.png 1024w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2022-02-04-at-20.45.27-min-300x155.png 300w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2022-02-04-at-20.45.27-min-768x397.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2022-02-04-at-20.45.27-min-1536x795.png 1536w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2022-02-04-at-20.45.27-min-2048x1060.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Sketches for the new Morningscore concept: the SEO Learning App<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2389718 elementor-widget elementor-widget-spacer\" data-id=\"2389718\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-027c8ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"027c8ff\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2f5403\" data-id=\"a2f5403\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fe55df elementor-widget elementor-widget-spacer\" data-id=\"5fe55df\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8d6eca elementor-widget elementor-widget-heading\" data-id=\"a8d6eca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Design Process<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c6f637 elementor-widget elementor-widget-spacer\" data-id=\"4c6f637\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9d8011 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9d8011\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1d59c59\" data-id=\"1d59c59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20bfc21 elementor-widget elementor-widget-text-editor\" data-id=\"20bfc21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform);\">The new Morninsgcore concept was created using a design process that includes:<\/span><\/p><ul><li><span style=\"letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform);\">sketching<\/span><\/li><li><span style=\"letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform);\">creating a mood board\u00a0<\/span><\/li><li><span style=\"letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform);\">a style guide<\/span><\/li><li><span style=\"letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform);\">integrating gamification\u00a0<\/span><\/li><li><span style=\"letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform);\">and motivation theory\u00a0<\/span><\/li><li><span style=\"letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform);\">creating a digital prototype in Figma\u00a0<\/span><\/li><li><span style=\"letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform);\">and testing it<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-555e9e8\" data-id=\"555e9e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60a2f3a elementor-widget elementor-widget-image\" data-id=\"60a2f3a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"473\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-26-at-11.52.10-1024x473.png\" class=\"attachment-large size-large wp-image-575\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-26-at-11.52.10-1024x473.png 1024w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-26-at-11.52.10-300x139.png 300w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-26-at-11.52.10-768x355.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-26-at-11.52.10-1536x710.png 1536w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-26-at-11.52.10-2048x947.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f931004 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f931004\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7fdce4\" data-id=\"a7fdce4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2428b3 elementor-widget elementor-widget-spacer\" data-id=\"c2428b3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d796653 elementor-widget elementor-widget-spacer\" data-id=\"d796653\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c79d07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c79d07\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d84cc0\" data-id=\"3d84cc0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acd4d5b elementor-widget elementor-widget-spacer\" data-id=\"acd4d5b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b70f064 elementor-widget elementor-widget-heading\" data-id=\"b70f064\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Discover<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f861bf8 elementor-widget elementor-widget-spacer\" data-id=\"f861bf8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9763ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9763ec\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b419605\" data-id=\"b419605\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8190fa elementor-widget elementor-widget-heading\" data-id=\"a8190fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HARO interviews<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f47be4 elementor-widget elementor-widget-text-editor\" data-id=\"3f47be4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Interviews were conducted with 76 marketing professionals and SEO experts via the HARO platform (Help a Reporter Out). The aim was to glean insights on the most effective approach to learning search engine optimization.\u00a0<\/p><p>Questions covered topics like explaining SEO to beginners, essential SEO basics, necessary soft skills for SEO work, recommended resources for beginners, efficient learning methods, and career advice for SEO beginners.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d3f8ae8\" data-id=\"d3f8ae8\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68a4d10 elementor-widget elementor-widget-heading\" data-id=\"68a4d10\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Findings from the HARO interviews<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad9e962 elementor-widget elementor-widget-text-editor\" data-id=\"ad9e962\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Most marketing professionals emphasized that SEO basics encompassed keyword research, on-page SEO, off-page SEO, and technical SEO. They recommended beginners to utilize resources such as blogs, YouTube channels, courses, and Google&#8217;s SEO Starter Guide.<\/p><p>The findings were organized in Google spreadsheets and served as the foundation for ideating and developing the digital product.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96b5c02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96b5c02\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f18d5a1\" data-id=\"f18d5a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03b37cc elementor-widget elementor-widget-spacer\" data-id=\"03b37cc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c3e671 elementor-widget elementor-widget-image\" data-id=\"7c3e671\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"520\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/learn-SEO-easy-1024x520.png\" class=\"attachment-large size-large wp-image-596\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/learn-SEO-easy-1024x520.png 1024w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/learn-SEO-easy-300x152.png 300w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/learn-SEO-easy-768x390.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/learn-SEO-easy-1536x779.png 1536w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/learn-SEO-easy.png 1827w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Screenshot of answers from the HARO interview: \"If you were to start all over again with learning SEO, what would you pay special attention to?\"<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10002fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10002fd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cd587d\" data-id=\"3cd587d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a6458a elementor-widget elementor-widget-spacer\" data-id=\"7a6458a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1136a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1136a4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3fa941e\" data-id=\"3fa941e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-108a9df elementor-widget elementor-widget-heading\" data-id=\"108a9df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In-depth interview<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4a9f5d elementor-widget elementor-widget-text-editor\" data-id=\"c4a9f5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>An in-depth interview was held with a part-time affiliate marketer who is a marketing student. The interview aimed to uncover the challenges faced by beginners in learning and working with SEO. The obtained insights were instrumental in developing the digital concept.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0991578 elementor-widget elementor-widget-image\" data-id=\"0991578\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"792\" height=\"1024\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2022-02-05-at-12.09.55-792x1024.png\" class=\"attachment-large size-large wp-image-582\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2022-02-05-at-12.09.55-792x1024.png 792w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2022-02-05-at-12.09.55-232x300.png 232w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2022-02-05-at-12.09.55-768x992.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2022-02-05-at-12.09.55-1189x1536.png 1189w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2022-02-05-at-12.09.55.png 1328w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Part of the in-depth interview<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5a2c011\" data-id=\"5a2c011\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-210cf8e elementor-widget elementor-widget-heading\" data-id=\"210cf8e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Survey<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20fd2ee elementor-widget elementor-widget-text-editor\" data-id=\"20fd2ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In addition to HARO and in-depth interviews, a survey was conducted to gauge newbies&#8217; understanding of Search Engine Optimization and identify challenging SEO practices.<\/p><p>Most survey participants were students with backgrounds in marketing or related fields, indicating some prior knowledge of SEO, as they wouldn&#8217;t have pursued it otherwise.<\/p><ul><li><b>73.3% of the respondents have encountered difficulties in understanding how SEO works\u00a0<\/b><\/li><li><b>86.7%\u00a0<\/b><span style=\"font-weight: bold;\">of the respondents would like to use an app to help them learn SEO<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34cc1be elementor-widget elementor-widget-image\" data-id=\"34cc1be\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"481\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2022-02-05-at-12.02.06-1024x481.png\" class=\"attachment-large size-large wp-image-576\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2022-02-05-at-12.02.06-1024x481.png 1024w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2022-02-05-at-12.02.06-300x141.png 300w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2022-02-05-at-12.02.06-768x361.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2022-02-05-at-12.02.06-1536x721.png 1536w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2022-02-05-at-12.02.06-2048x962.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Result from the survey, showcasing the most difficult parsts of SEO \u2013 according to a handful of marketing students<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-376423e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"376423e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3e2b263\" data-id=\"3e2b263\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8275c91 elementor-widget elementor-widget-heading\" data-id=\"8275c91\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Competitive research<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8396667 elementor-widget elementor-widget-text-editor\" data-id=\"8396667\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I conducted competitive research to assess Morningscore&#8217;s value proposition compared to other SEO tools. Additionally, studying how other SEO companies teach SEO is essential for developing Morningscore&#8217;s SEO Learning Station.<\/p><p>Morningscore sets itself apart in the crowded world of SEO tools by offering a beginner-friendly, gamified all-in-one solution. Unlike competitors like Ahrefs and SEMrush, Morningscore makes it easy for beginners with little to no prior knowledge to get started quickly.<\/p><p>Competitive research showed that no SEO tool offers a dedicated SEO learning app. While companies like Ahrefs provide SEO-related content through blogs, YouTube, and courses, Morningscore has the chance to pioneer a new approach to SEO learning with an on-the-go, enjoyable, and user-friendly app.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3c5ed27\" data-id=\"3c5ed27\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1a920d elementor-widget elementor-widget-heading\" data-id=\"d1a920d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Findings from the competitive research<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae620c8 elementor-widget elementor-widget-text-editor\" data-id=\"ae620c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Morningscore&#8217;s learning app competes indirectly with online courses and traditional marketing education. It offers a unique approach to SEO learning by providing beginners with essential overviews, step-by-step guidance, and key terminology.<\/p><p>Inspired by successful apps like Duolingo, Google Primer, and Grasshopper, the Morningscore learning app leverages gamification for effective learning, analyzed for their gamification elements, information presentation, onboarding process, and user engagement strategies.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7920141 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7920141\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-154d39d\" data-id=\"154d39d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cc263c elementor-widget elementor-widget-spacer\" data-id=\"8cc263c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-736b40a elementor-widget elementor-widget-image\" data-id=\"736b40a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"630\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/influencers-min-1024x630.png\" class=\"attachment-large size-large wp-image-590\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/influencers-min-1024x630.png 1024w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/influencers-min-300x184.png 300w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/influencers-min-768x472.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/influencers-min-1536x944.png 1536w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/influencers-min.png 1991w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Part of the competitive research, the influencers for Morningscore learning app. The main influencing features are presented in yellow stickies and later on used to ideate the new concept.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a16df1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a16df1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-558a837\" data-id=\"558a837\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-737f2af elementor-widget elementor-widget-spacer\" data-id=\"737f2af\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a09e781 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a09e781\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bd868b\" data-id=\"9bd868b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-946b2b5 elementor-widget elementor-widget-spacer\" data-id=\"946b2b5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e06782 elementor-widget elementor-widget-heading\" data-id=\"1e06782\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Define<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8de5d00 elementor-widget elementor-widget-spacer\" data-id=\"8de5d00\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea45d9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea45d9c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e4bc87\" data-id=\"1e4bc87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e094a82 elementor-widget elementor-widget-spacer\" data-id=\"e094a82\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d62c0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d62c0d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0999aec\" data-id=\"0999aec\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2585f06 elementor-widget elementor-widget-text-editor\" data-id=\"2585f06\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"line-height: 32px; letter-spacing: normal; text-transform: none; font-weight: 600; font-size: 24px; font-family: Nunito, sans-serif;\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">Affinity Map<\/h2><p>Affinity mapping was used to synthesize both primary and secondary data, allowing for a clearer understanding of the key takeaways from the research. These insights served as the foundation for ideating the new digital concept. The data was organized into distinct topics, each represented by specific colors at each level of affinity mapping:<\/p><ul><li>SEO beginners have a basic understanding of SEO but find the process overwhelming.<\/li><li>The most challenging aspects of SEO are technical SEO, off-page SEO, and on-page SEO.<\/li><li>Learning SEO basics and specific terms is a primary goal for beginners.<\/li><li>Learning by doing is an effective method.<\/li><li>Finding a mentor and being part of an SEO community is crucial for becoming an SEO specialist.<\/li><li>SEO is an ongoing learning process, requiring staying updated with the latest news and search engine changes.<\/li><li>Gamification makes the learning and practice of SEO enjoyable and straightforward.<\/li><\/ul><div>\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-637a0a9\" data-id=\"637a0a9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a3cedf elementor-widget elementor-widget-text-editor\" data-id=\"4a3cedf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"line-height: 32px; letter-spacing: normal; text-transform: none; font-weight: 600; font-size: 24px; font-family: Nunito, sans-serif;\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">Value Proposition Canvas<\/h2><p>This method helped me assess how Morningscore meets customer needs. I used the Value Proposition Canvas to brainstorm a new digital concept for SEO beginners, marketing students, and small businesses with no SEO experience.<\/p><div><p>Morningscore has an SEO tool and a blog but doesn&#8217;t fully help SEO beginners. The Canvas showed that a dedicated learning app could simplify SEO for beginners, reducing overwhelm.<br \/><br \/><span style=\"letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform);\">SEO beginners have functional, social, and emotional needs, including easy SEO learning, staying updated with SEO news, finding mentors, obtaining SEO certification, being part of the SEO community, and enjoying the learning process without feeling overwhelmed.\u00a0<\/span>The new app meets these needs, making SEO enjoyable and simple.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bea9242\" data-id=\"bea9242\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6a438f elementor-widget elementor-widget-text-editor\" data-id=\"d6a438f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"line-height: 32px; letter-spacing: normal; text-transform: none; font-weight: 600; font-size: 24px; font-family: Nunito, sans-serif;\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">Jobs To Be Done<\/h2><p><span style=\"letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform);\">By utilizing the Jobs to be Done framework, I gained insights into why people use the SEO Learning App. This approach is centered around the idea that people &#8220;hire&#8221; a product to fulfill a specific job or task. Consequently, I addressed functional, social, and emotional jobs when analyzing the customer profile for Morningscore. For each type of job, a statement was created.<\/span><\/p><ul><li>Functional job statement: SEO beginners need an efficient and enjoyable way to learn SEO by gaining an overview of the process, understanding specific terms, and applying what they learn.<\/li><li>Social job statement: SEO beginners need to stay updated on the latest SEO news, find a mentor, engage in the SEO community, obtain SEO certification, and establish a professional identity.<\/li><li>Emotional job statement: SEO beginners aim to achieve professional self-actualization through learning, avoid feeling overwhelmed by the vast SEO information, and gain confidence in their SEO knowledge.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-879c79f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"879c79f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-effc03c\" data-id=\"effc03c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5de58e6 elementor-widget elementor-widget-spacer\" data-id=\"5de58e6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da6480d elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"da6480d\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/VPC-min-1024x615.png\" alt=\"VPC-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/affinity-map-min-2048x585-1-1024x293.png\" alt=\"affinity-map-min-2048x585\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-613898c elementor-widget elementor-widget-spacer\" data-id=\"613898c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85cd8b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85cd8b2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2dab8cf\" data-id=\"2dab8cf\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c94609d elementor-widget elementor-widget-text-editor\" data-id=\"c94609d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"line-height: 32px; letter-spacing: normal; text-transform: none; font-weight: 600; font-size: 24px; font-family: Nunito, sans-serif;\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">Persona<\/h2><p><span style=\"letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform);\">In this project, I crafted a persona to represent the specific target audience: SEO beginners. While fictional, this persona was built upon insights gleaned from primary and secondary data during the Discover phase.\u00a0<\/span><\/p><p><span style=\"letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform);\">Creating this persona proved invaluable during the ideation and development of the new digital concept for Morningscore, as it facilitated design decisions by guiding me to consider what the persona would prefer and find user-friendly.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f64d421\" data-id=\"f64d421\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0667a05 elementor-widget elementor-widget-image\" data-id=\"0667a05\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"734\" height=\"1024\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Persona-min-734x1024.png\" class=\"attachment-large size-large wp-image-591\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Persona-min-734x1024.png 734w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Persona-min-215x300.png 215w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Persona-min-768x1072.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Persona-min.png 860w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Persona for the new Morninsgcore learning app<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5397348 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5397348\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce1c741\" data-id=\"ce1c741\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c8a25e elementor-widget elementor-widget-spacer\" data-id=\"6c8a25e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3700e98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3700e98\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f0aa32\" data-id=\"8f0aa32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c17212 elementor-widget elementor-widget-spacer\" data-id=\"2c17212\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-757e79a elementor-widget elementor-widget-heading\" data-id=\"757e79a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Develop<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b308add elementor-widget elementor-widget-spacer\" data-id=\"b308add\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f8bd8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f8bd8b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6e282d\" data-id=\"f6e282d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1df163c elementor-widget elementor-widget-spacer\" data-id=\"1df163c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31fe236 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31fe236\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b650e2e\" data-id=\"b650e2e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fb1057 elementor-widget elementor-widget-heading\" data-id=\"3fb1057\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sketches<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d803b6a elementor-widget elementor-widget-text-editor\" data-id=\"d803b6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sketching played a crucial role in the design process, serving two primary purposes: visualising the discoveries made during the Discover phase and brainstorming potential solutions to the main problem\u2014how Morningscore can help beginners learn SEO in an engaging and effective way, ultimately converting them into customers.<\/p><p>Through sketching, I visualised various aspects, including:<\/p><ul><li>the onboarding process<\/li><li>how users select their learning path<\/li><li>how users can learn and practice SEO<\/li><li>the option to access an SEO glossary<\/li><li>the option to become part of the SEO community<\/li><li>and staying updated with relevant SEO industry news<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-63a22b0\" data-id=\"63a22b0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3de0230 elementor-widget elementor-widget-heading\" data-id=\"3de0230\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Moodboard<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f3521a elementor-widget elementor-widget-text-editor\" data-id=\"8f3521a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Creating a mood board was a crucial step in the design process. It allowed me to visualize and express the desired overall vibe for the app. By combining various images and text, I aimed to evoke a sense of:<\/p><ul><li>Eagerness to learn SEO.<\/li><li>The convenience of on-the-go learning.<\/li><li>A feeling of belonging and community.<\/li><li>Satisfaction upon completing lessons.<\/li><li>Enthusiasm towards becoming SEO certified.<\/li><\/ul><div>\u00a0<\/div><div><div>The space theme is integral to the Morningscore brand, and gamification elements are incorporated to make SEO learning enjoyable and straightforward.<\/div><div>\u00a0<\/div><div>Mood statement: <i>Olivia, the persona, feels excited to learn SEO using the Morningscore App.<\/i><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e062089 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e062089\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2caa34e\" data-id=\"2caa34e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6e2fe5 elementor-widget elementor-widget-spacer\" data-id=\"e6e2fe5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b3f270 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"4b3f270\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2022-02-04-at-20.45.27-min-1024x530.png\" alt=\"Screenshot 2022-02-04 at 20.45.27-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/moodboard-1024x677.png\" alt=\"moodboard\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e412d0 elementor-widget elementor-widget-spacer\" data-id=\"2e412d0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bd6d40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bd6d40\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e7215c4\" data-id=\"e7215c4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6a8e23 elementor-widget elementor-widget-heading\" data-id=\"d6a8e23\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Style Tile<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d22889c elementor-widget elementor-widget-text-editor\" data-id=\"d22889c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In addition to sketches and a mood board, the style guide is a crucial component of the design process.\u00a0<\/p><p>It encompasses elements such as typography, the color palette, the logo, and space-themed assets, all compiled into a guide to assist in the creation of an aesthetically pleasing SEO Learning App.\u00a0<\/p><p>You can find the style guide presented in the image below.<\/p><div>\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c819202\" data-id=\"c819202\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a994521 elementor-widget elementor-widget-heading\" data-id=\"a994521\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Information Architecture: the sitemap<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a9efa1 elementor-widget elementor-widget-text-editor\" data-id=\"2a9efa1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To organize the content intended for the SEO Learning App and illustrate the user&#8217;s journey, I employed information architecture models, specifically the site map and user flow. These techniques were instrumental in establishing the content hierarchy and user navigation for the proposed concept.<\/p><p>A site map was developed as a visual representation of the SEO Learning App&#8217;s content, outlining the connections between various screens. This site map was invaluable in defining the content&#8217;s taxonomy by grouping related information together.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c398400\" data-id=\"c398400\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be1f1ed elementor-widget elementor-widget-heading\" data-id=\"be1f1ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The user flow<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b79582 elementor-widget elementor-widget-text-editor\" data-id=\"6b79582\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I created a user flow alongside the site map to visualize the user&#8217;s journey within the SEO Learning App. This helped clarify the key features for the prototype.<\/p><p>The user flow is divided into two parts. The first part represents the path a new user takes, including their onboarding process and the choice of their starting learning level.\u00a0<br \/><br \/>For an existing user, the user flow highlights options to continue their learning by completing additional SEO lessons, earning more points, advancing levels, monitoring progress, and engaging with the social leaderboard. Creating the user flow for an existing user also helps illustrate how instant feedback and rewards can motivate users to learn SEO.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f69fb39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f69fb39\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-993cfff\" data-id=\"993cfff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6924580 elementor-widget elementor-widget-spacer\" data-id=\"6924580\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93c5c4c elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"93c5c4c\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/style-tile-min-1024x834.png\" alt=\"style-tile-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/SITEMAP-min-2048x896-1-1024x448.png\" alt=\"SITEMAP-min-2048x896\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/USER-FLOW-min-2048x722-1-1024x361.png\" alt=\"USER-FLOW-min-2048x722\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7db6ab5 elementor-widget elementor-widget-spacer\" data-id=\"7db6ab5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c071097 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c071097\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ae7ca8e\" data-id=\"ae7ca8e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e388706 elementor-widget elementor-widget-heading\" data-id=\"e388706\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gamification<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3b9ad5 elementor-widget elementor-widget-text-editor\" data-id=\"e3b9ad5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Gamification is an integral part of the proposed digital concept, aimed at boosting user engagement. The new Morningscore digital product incorporates game-like elements such as points, badges, and leaderboards to motivate users to engage with the app.<\/p><p>Morningscore already uses gamification in its SEO tools by creating personalized missions for users to optimize their websites. Users earn points and progress through mission levels with each completed task, in line with the space-themed branding, all under the motto &#8220;SEO that takes you into space.&#8221;<\/p><p>The new concept, the Morningscore SEO Learning Station, maintains these gamification features. It includes points, levels, badges, and leaderboards to foster competition among users and encourage SEO learning. Furthermore, when a user accumulates 10,000 points, they gain two months of free access to Morningscore&#8217;s all-in-one SEO tool, an achievement recognized within the SEO community.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e1ac35\" data-id=\"5e1ac35\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dac25bb elementor-widget elementor-widget-heading\" data-id=\"dac25bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Werbach and Hunter's Game Element Hierarchy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3c15b elementor-widget elementor-widget-text-editor\" data-id=\"5c3c15b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Werbach and Hunter&#8217;s Pyramid of Game Elements guided the creation of an engaging gamified system for the SEO Learning Station App, focusing on three key game element categories: dynamics, mechanics, and components.<\/p><p>In terms of <b>dynamics <\/b>for my digital concept, I considered constraints, emotions, narrative, and user progression. Users must complete all SEO lessons to earn a certificate (requiring at least 65% completion for the Morningscore prize). The aim is to spark excitement, curiosity, motivation, and eagerness in users. The narrative unfolds during onboarding, outlining the path to mastering SEO and earning rewards, with user progression tracked using a progress bar and badges.<\/p><p><b>Mechanics<\/b> involve user challenges (learning SEO and earning certification), continuous feedback (provided after exercises, lessons, or levels), and rewards (e.g., 2 months of free SEO tool access and SEO certification). These dynamics serve as intrinsic motivation, engaging users because they genuinely want to participate.<\/p><p>The <b>game components<\/b> align with my chosen dynamics and mechanics. Points, levels, badges, and leaderboards visually guide users in their SEO learning journey. Content unlocking enhances the sense of accomplishment and excitement.<\/p><div>\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b93a90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b93a90\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8e9054\" data-id=\"a8e9054\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9469a5 elementor-widget elementor-widget-spacer\" data-id=\"c9469a5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de8b561 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"de8b561\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-28-at-11.07.50-1024x468.png\" alt=\"Screenshot 2023-09-28 at 11.07.50\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/game-elements-pyramid-min-2048x1162-1-1024x581.png\" alt=\"game-elements-pyramid-min-2048x1162\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9baa0dc elementor-widget elementor-widget-spacer\" data-id=\"9baa0dc\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e607dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e607dd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f82cc59\" data-id=\"f82cc59\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b2eabf elementor-widget elementor-widget-heading\" data-id=\"1b2eabf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Octalysis Framework for Gamification<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a4ad15 elementor-widget elementor-widget-text-editor\" data-id=\"4a4ad15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Octalysis Framework for Gamification, developed by Yu-Kai Chou, helped me analyze the eight core drives of human motivation within the proposed Morningscore concept. This analysis allowed me to identify which game elements are integrated into the system. Yu-Kai Chou emphasizes the significance of emotions and motivations in designing an engaging gamified system:<\/p><p><i>&#8220;Human-Focused Design remembers that people in a system have feelings, insecurities, and reasons why they want to or do not want to do certain things, and therefore optimizes for their feelings, motivations, and engagement.&#8221;<\/i> (Chou)<\/p><p>As a result, I highlighted and expressed the core human motivation drivers used in the SEO Learning App, as shown in the picture below.\u00a0<\/p><p><b>The Octalysis Framework emphasized the importance of motivating users to learn SEO by making them feel empowered, instilling a sense of ownership, setting epic goals, enabling task accomplishment, fostering skill development, and encouraging participation in a community and mentorship. <\/b>The graphic also provides an overview of the gamification integrated into the newly proposed concept.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5021240\" data-id=\"5021240\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-000c783 elementor-widget elementor-widget-heading\" data-id=\"000c783\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bartle's Player Types<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb21855 elementor-widget elementor-widget-text-editor\" data-id=\"fb21855\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Bartle&#8217;s Player Types categorize players into four main archetypes: explorers, achievers, socializers, and killers. This framework helped me understand and describe the persona&#8217;s gaming preferences and characteristics within the proposed gamified concept.\u00a0<\/p><p><b>The main player for the app exhibits qualities of an achiever (70%), a socializer (20%), and an explorer (10%)<\/b>. Additionally, I considered the player&#8217;s lifecycle, with a focus on onboarding, rules comprehension, and reinforcement for success, along with the potential for inviting friends to join.<\/p><p><b>Background<\/b>: Olivia Larsen is a 21 years old Marketing student, living in Copenhagen.\u00a0Olivia is a creative individual with a strong desire for personal growth and development. In addition to her studies and part-time job, she invests time and resources in expanding her skill set. She enjoys socializing with friends, playing board games, and exploring new places and cultures. Olivia aspires to become an expert in the field of marketing and is committed to learning and enhancing her skills in this area.<\/p><p><b>Gaming Preferences<\/b>:\u00a0<span style=\"letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform);\">When playing games, Olivia is highly motivated by the prospect of earning rewards, accumulating points, and progressing from one level to the next. She sets clear goals for herself, such as reaching a higher level, earning a gold badge, or completing challenging tasks. Olivia also demonstrates traits of an explorer, displaying curiosity about what lies beyond the current stage. She enjoys the thrill of discovery and the potential for uncovering hidden aspects of the game. Additionally, Olivia values social interaction within gaming environments, where she can exchange information and strategies with other players. She sees value in learning from others and actively engages in communication and collaboration.<\/span><\/p><p>By understanding Olivia&#8217;s gaming preferences and characteristics, I can tailor the gamification elements within the app to align with her motivations and interests, creating a more engaging and satisfying user experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab2e49a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab2e49a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7364c2f\" data-id=\"7364c2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd0937b elementor-widget elementor-widget-spacer\" data-id=\"bd0937b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-087d27c elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"087d27c\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-28-at-11.28.57-1024x912.png\" alt=\"Screenshot 2023-09-28 at 11.28.57\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-28-at-11.29.22-1024x621.png\" alt=\"Screenshot 2023-09-28 at 11.29.22\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd33d2e elementor-widget elementor-widget-spacer\" data-id=\"dd33d2e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cf64a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cf64a0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0c852a5\" data-id=\"0c852a5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-069600e elementor-widget elementor-widget-heading\" data-id=\"069600e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lazzaro's Design Framework<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8665211 elementor-widget elementor-widget-text-editor\" data-id=\"8665211\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I used Lazzaro&#8217;s Design Framework to assess the types of fun that could be incorporated into the SEO Learning App. According to Nicole Lazzaro, there are four types of fun:<\/p><ul><li>Hard Fun: Players derive enjoyment from challenges, strategy, and problem-solving.<\/li><li>Easy Fun: Players find pleasure in intrigue and curiosity.<\/li><li>Altered States: Players value the enjoyment derived from their internal experiences in response to the visceral, behavioral, cognitive, and social aspects of the game.<\/li><li>People Factor: Players use games as a means for social experiences and relish opportunities for social bonding and personal recognition that arise from interactions with others.<\/li><\/ul><div>\u00a0<\/div><p><b>By combining these elements within a gamified system, deeper player engagement can be achieved.<\/b><\/p><p><b>In the SEO Learning App, the primary type of fun integrated is &#8220;Hard Fun.&#8221; This is realized through the design of challenging SEO learning exercises that require problem-solving and critical thinking.<\/b><\/p><p>Additionally, &#8220;Social Fun&#8221; is also integrated into the app. It extends beyond learning and completing levels, fostering socialization within the user community. Users can connect with friends, monitor each other&#8217;s progress, and engage in interactions.<\/p><p>Furthermore, &#8220;Easy Fun&#8221; is present in the app through features that allow users to casually explore the latest SEO news, search for SEO terms, or complete quick SEO lessons, providing a more relaxed and enjoyable experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f078f8e\" data-id=\"f078f8e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0db6d8f elementor-widget elementor-widget-heading\" data-id=\"0db6d8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fogg's Behavior Model<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3e6da1 elementor-widget elementor-widget-text-editor\" data-id=\"f3e6da1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The digital concept was also crafted with Fogg&#8217;s Behavior Model in mind, which states that three elements\u2014Motivation, Ability, and a Prompt\u2014must align for a behavior to occur (Fogg, 2019). Therefore, the Fogg Behavior Model was applied to ensure that the app includes elements capable of motivating users to take action, specifically, to learn SEO.<\/p><p>The formula utilized is expressed as B = MAP (Behavior = Motivation \u00d7 Ability \u00d7 Prompt) (Fogg, 2009). In this context, the desired behavior from users engaging with the new Morningscore digital concept is to learn SEO by completing lessons, sharing their achievements with friends (promoting the concept), and potentially trying out the Morningscore SEO tool as customers. Consequently, the app incorporates specific elements designed to encourage learning behavior among users. As a result, users will:<\/p><ul><li><b>Be Motivated<\/b>: Users will be driven to use the Morningscore SEO Learning App because they can achieve their learning goals (anticipatory motivation), track their progress in completing SEO lessons (sensational motivation), and earn the Morningscore prize while becoming SEO certified (altruism effect).<\/li><li><b>Have the Ability<\/b>: The app is designed to facilitate the learning of SEO with its user-friendly interface and personalized content tailored to the user&#8217;s experience.<\/li><li><b>Be Triggered<\/b>: Users will be prompted and reminded to take action and learn through push notifications, serving as triggers. Moreover, users will be assured that anyone, regardless of their prior experience, can learn SEO (facilitator as a trigger).<\/li><\/ul><p>The application of Fogg&#8217;s Behavior Model within the SEO Learning App incorporates these elements to encourage and facilitate user engagement in learning SEO.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aacdc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6aacdc5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5290bc\" data-id=\"c5290bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f4d09d elementor-widget elementor-widget-spacer\" data-id=\"0f4d09d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb21c19 elementor-widget elementor-widget-image\" data-id=\"bb21c19\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"570\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-28-at-11.38.14-1024x570.png\" class=\"attachment-large size-large wp-image-612\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-28-at-11.38.14-1024x570.png 1024w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-28-at-11.38.14-300x167.png 300w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-28-at-11.38.14-768x428.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-28-at-11.38.14-1536x855.png 1536w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Screenshot-2023-09-28-at-11.38.14-2048x1140.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Applying Fogg's Behavior Model within the SEO Learning App<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa1929 elementor-widget elementor-widget-spacer\" data-id=\"6fa1929\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83f5023 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83f5023\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d01d962\" data-id=\"d01d962\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ee4b41 elementor-widget elementor-widget-spacer\" data-id=\"5ee4b41\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-575c0bb elementor-widget elementor-widget-heading\" data-id=\"575c0bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Test<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f87c50 elementor-widget elementor-widget-spacer\" data-id=\"8f87c50\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a984efa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a984efa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b78c25e\" data-id=\"b78c25e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7263535 elementor-widget elementor-widget-spacer\" data-id=\"7263535\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3243d92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3243d92\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6f83d7f\" data-id=\"6f83d7f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b4b40b elementor-widget elementor-widget-heading\" data-id=\"4b4b40b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Heuristic Evaluation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60bfae8 elementor-widget elementor-widget-text-editor\" data-id=\"60bfae8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform);\">A heuristic evaluation was employed to identify and address usability problems within the app, incorporating the findings into the prototype iteration. This evaluation method is used to identify usability issues in a user interface design, allowing them to be addressed as part of an iterative design process.<\/span><\/p><p>The primary findings resulting from the heuristic evaluation are:<\/p><p><b>Lack of a Back Button<\/b>: Users may experience frustration due to the absence of a back button, particularly when navigating through the learning process. This issue can hinder the user&#8217;s ability to backtrack or revisit previous sections.<\/p><p><b>Crowded Design of the SEO Community Page<\/b>: The design of the SEO community page was deemed overly crowded, potentially overwhelming users with an excessive number of choices and information. This can lead to difficulties in decision-making and navigation within the community section.<\/p><p>To address these identified issues, the design of the app was refined through an iterative process, incorporating insights from both the heuristic evaluation and user experience testing. The goal is to ensure that users can navigate the app smoothly and avoid the aforementioned usability problems.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b6a5595\" data-id=\"b6a5595\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee078cd elementor-widget elementor-widget-heading\" data-id=\"ee078cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Usability Testing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d1f364 elementor-widget elementor-widget-text-editor\" data-id=\"7d1f364\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Conducting UX testing was a crucial step in the development of the proposed app as it helped identify design issues and gain insights into user behavior and preferences.\u00a0<\/p><p>The UX testing process involved the following steps:<\/p><ol><li>Defining tasks for participants to perform within the prototype.<\/li><li>Recruiting a minimum of 5 participants to test the app.<\/li><li>Observing how participants completed the tasks and collecting their feedback.<br \/><br \/><\/li><\/ol><p>It&#8217;s worth noting that testing with 5 participants is typically sufficient to uncover a significant percentage (75-80%) of usability problems.<\/p><p>The main findings from the usability tetsing are that:<\/p><ul><li>users appreciate the use of gamification in the app<\/li><li>the SEO news section brings value to the user<\/li><li>the space theme used across the app makes the experience funny<\/li><li>the No experience, no problem page and its motivation message resonates with the SEO beginners, reassuring them that anyone can learn SEO<\/li><li>the lack of a back button was noticed by a user<\/li><li>the yellow icons used meant to be badges in the social leaderboard was confusing, and it required a redesign<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4dea8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4dea8a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e72bd64\" data-id=\"e72bd64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f61557d elementor-widget elementor-widget-spacer\" data-id=\"f61557d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1f3861 elementor-widget elementor-widget-image\" data-id=\"e1f3861\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"711\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/heuristic-evaluation-min-1024x711.png\" class=\"attachment-large size-large wp-image-589\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/heuristic-evaluation-min-1024x711.png 1024w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/heuristic-evaluation-min-300x208.png 300w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/heuristic-evaluation-min-768x533.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/heuristic-evaluation-min-1536x1066.png 1536w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/heuristic-evaluation-min.png 1724w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The Heuristic Evaluation Sheet for the SEO Learning App, illustrating the issues discovered<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-551320c elementor-widget elementor-widget-spacer\" data-id=\"551320c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2da2213 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2da2213\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1dbee2\" data-id=\"a1dbee2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e69cf8e elementor-widget elementor-widget-spacer\" data-id=\"e69cf8e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-507d2cc elementor-widget elementor-widget-heading\" data-id=\"507d2cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Deliver<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b81d72f elementor-widget elementor-widget-spacer\" data-id=\"b81d72f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7947e29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7947e29\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3e26cab\" data-id=\"3e26cab\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba31d25 elementor-widget elementor-widget-heading\" data-id=\"ba31d25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The figma Prototype<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00404f9 elementor-widget elementor-widget-image\" data-id=\"00404f9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"478\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/morningscore_app-1024x478.png\" class=\"attachment-large size-large wp-image-553\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/morningscore_app-1024x478.png 1024w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/morningscore_app-300x140.png 300w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/morningscore_app-768x358.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/morningscore_app-1536x717.png 1536w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/morningscore_app-2048x956.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f2dda0 elementor-widget elementor-widget-text-editor\" data-id=\"8f2dda0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The SEO Learning App was developed through the creation of a prototype using Figma. This prototype showcases the app&#8217;s key features, including how users can learn and practice SEO, access SEO news, seek mentorship, and become part of the SEO community.<\/p><p>Game elements were strategically integrated into the concept to engage and motivate users. Additionally, the space theme, consistent with the Morningscore ecosystem, was implemented to maintain brand uniformity and contribute to the overall user experience within the app.<\/p><p><b>The whole Figma prototype can be accessed <a href=\"https:\/\/www.figma.com\/proto\/7RNvdMqrVo4PzULFRrPbHG\/Maria-Copilau's-Projects?page-id=501%3A5&amp;type=design&amp;node-id=607-2176&amp;viewport=992%2C907%2C0.09&amp;t=rk4IpeN6zgKpvpac-1&amp;scaling=min-zoom&amp;starting-point-node-id=607%3A2176&amp;mode=design\" target=\"_blank\" rel=\"noopener\">here<\/a>.<br \/><\/b><\/p><p><span style=\"letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform);\">Morningscore aims to help beginners learn SEO in an engaging and efficient manner while also attracting and converting them into customers.\u00a0<\/span><\/p><p><span style=\"letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform);\">The SEO Learning App, designed using gamification elements, encourages user engagement through point collection, leveling up, and the opportunity to become SEO certified, unlocking two months of free access to the SEO all-in-one tool. This concept addresses the core problem of helping SEO beginners learn while simultaneously achieving business goals.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aa7a45e\" data-id=\"aa7a45e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f62768 elementor-widget elementor-widget-heading\" data-id=\"9f62768\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Metrics and KPIs<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1973fe elementor-widget elementor-widget-text-editor\" data-id=\"e1973fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>To measure the success of the SEO Learning App in relation to the business goal of increasing brand awareness and attracting more customers, several key performance indicators (KPIs) have been identified:<\/p><ul><li>Social Media Engagement: The app&#8217;s success will be measured through users&#8217; social media interactions. Comments, likes, and mentions of Morningscore, along with the hashtag #learnSEOwithMorningscore, will indicate increased brand awareness.<\/li><li>Engagement Rate: A target of a 20% increase in the engagement rate on social media platforms will serve as a key performance indicator.<\/li><li>Follower Growth: The app&#8217;s impact on brand awareness will be gauged by a minimum of 500 more followers per quarter on social media platforms.<\/li><li>App Downloads: Achieving a minimum of 1,000 app downloads per quarter will be another indicator of the app&#8217;s success in attracting users and potential customers.<\/li><\/ul><div>\u00a0<\/div><div>\u00a0<\/div><p><span style=\"letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform);\">To measure the overall performance of the concept, several analytical tools will be utilized:<\/span><\/p><ul><li>Instagram Analytics: This tool will help track social media engagement and follower growth on Instagram.<\/li><li>Facebook Analytics: Facebook Analytics will provide insights into user interactions and engagement on the platform.<\/li><li>Google Analytics: Google Analytics will be used to monitor website traffic and referral sources, tracking the app&#8217;s impact on driving qualified leads to the website.<\/li><li>App Analytics: App-specific analytics tools will offer data on user behavior, engagement, and usage patterns within the app.<\/li><li>HubSpot Analytics: HubSpot Analytics will help track the conversion of app users into customers and monitor their journey through the sales funnel.<\/li><\/ul><div>\u00a0<\/div><p>By analyzing data from these tools, Morningscore will be able to assess the impact of the SEO Learning App on brand awareness, lead generation, and customer acquisition, helping to evaluate the success of the concept in achieving its business goals.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2edc534 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2edc534\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46cdedc\" data-id=\"46cdedc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9446b43 elementor-widget elementor-widget-spacer\" data-id=\"9446b43\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-638bb1e elementor-widget elementor-widget-image\" data-id=\"638bb1e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Copy-of-Presentation-exam-June-2021-4-1024x576.png\" class=\"attachment-large size-large wp-image-586\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Copy-of-Presentation-exam-June-2021-4-1024x576.png 1024w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Copy-of-Presentation-exam-June-2021-4-300x169.png 300w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Copy-of-Presentation-exam-June-2021-4-768x432.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Copy-of-Presentation-exam-June-2021-4-1536x864.png 1536w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Copy-of-Presentation-exam-June-2021-4.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Illustration representing the main business objectives, together with the associated metrics<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e98b050 elementor-widget elementor-widget-spacer\" data-id=\"e98b050\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b9c5da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b9c5da\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8739875\" data-id=\"8739875\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-822d504 elementor-widget elementor-widget-spacer\" data-id=\"822d504\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86eef7a elementor-widget elementor-widget-heading\" data-id=\"86eef7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Explore other projects<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee7848e elementor-widget elementor-widget-spacer\" data-id=\"ee7848e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abd7f5f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abd7f5f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7bf4b4d\" data-id=\"7bf4b4d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d04933 elementor-widget elementor-widget-image\" data-id=\"8d04933\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/billigblomst-uxproject\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"538\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/billigblomst_project-1024x538.png\" class=\"attachment-large size-large wp-image-358\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/billigblomst_project-1024x538.png 1024w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/billigblomst_project-300x158.png 300w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/billigblomst_project-768x403.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/billigblomst_project-1536x806.png 1536w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/billigblomst_project-2048x1075.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3a461b elementor-widget elementor-widget-heading\" data-id=\"a3a461b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/billigblomst-uxproject\/\">Billigblomst Website Redesign<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba91e63 elementor-widget elementor-widget-text-editor\" data-id=\"ba91e63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>UX DESIGN PROJECT<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-437404b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"437404b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Billigblomst is a popular Danish garden center chain. The goal of this individual project was to improve the buying user experience on their website. Design project completed during the Graphic Design &amp; UX\/UI course at KEA.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-283091a elementor-widget elementor-widget-button\" data-id=\"283091a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/billigblomst-uxproject\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore project<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2979d1 elementor-widget elementor-widget-spacer\" data-id=\"e2979d1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f6e7fd6\" data-id=\"f6e7fd6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a2e649 elementor-widget elementor-widget-image\" data-id=\"1a2e649\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/plantorama-uxproject\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"648\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/plantorama_mockup-1024x648.png\" class=\"attachment-large size-large wp-image-395\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/plantorama_mockup-1024x648.png 1024w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/plantorama_mockup-300x190.png 300w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/plantorama_mockup-768x486.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/plantorama_mockup-1536x972.png 1536w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/plantorama_mockup-2048x1296.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dec2f46 elementor-widget elementor-widget-heading\" data-id=\"dec2f46\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/plantorama-uxproject\/\">Plantorama AI<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ba6f4b elementor-widget elementor-widget-text-editor\" data-id=\"9ba6f4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>UX DESIGN PROJECT<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96af5b7 elementor-widget elementor-widget-text-editor\" data-id=\"96af5b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Creating an app for Plantorama\u2019s customers that combines plant identification and monitoring through a virtual recognition model in IBM Watson Studio<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-466a050 elementor-widget elementor-widget-button\" data-id=\"466a050\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/plantorama-uxproject\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore project<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6094cb6 elementor-widget elementor-widget-spacer\" data-id=\"6094cb6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fbf691 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fbf691\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8ddb2f\" data-id=\"a8ddb2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ce9017 elementor-widget elementor-widget-spacer\" data-id=\"3ce9017\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f1305d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f1305d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7571704\" data-id=\"7571704\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e493fae elementor-widget elementor-widget-spacer\" data-id=\"e493fae\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9419ebe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9419ebe\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c94d45\" data-id=\"5c94d45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-900d22f elementor-widget elementor-widget-heading\" data-id=\"900d22f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contact<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76b33ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76b33ba\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a576633\" data-id=\"a576633\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8027fd7 elementor-widget elementor-widget-text-editor\" data-id=\"8027fd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>marycopilau@gmail.com<br \/><a href=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/CV_MariaCopilau.pdf\" target=\"_blank\" rel=\"noopener\"><u>Download resume<\/u><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b29c63c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b29c63c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be65231\" data-id=\"be65231\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7acf4f9 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"7acf4f9\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-social-icons.elementor-grid-0 .elementor-widget-container,.elementor-widget-social-icons.elementor-grid-mobile-0 .elementor-widget-container,.elementor-widget-social-icons.elementor-grid-tablet-0 .elementor-widget-container{line-height:1;font-size:0}.elementor-widget-social-icons:not(.elementor-grid-0):not(.elementor-grid-tablet-0):not(.elementor-grid-mobile-0) .elementor-grid{display:inline-grid}.elementor-widget-social-icons .elementor-grid{grid-column-gap:var(--grid-column-gap,5px);grid-row-gap:var(--grid-row-gap,5px);grid-template-columns:var(--grid-template-columns);justify-content:var(--justify-content,center);justify-items:var(--justify-content,center)}.elementor-icon.elementor-social-icon{font-size:var(--icon-size,25px);line-height:var(--icon-size,25px);width:calc(var(--icon-size, 25px) + (2 * var(--icon-padding, .5em)));height:calc(var(--icon-size, 25px) + (2 * var(--icon-padding, .5em)))}.elementor-social-icon{--e-social-icon-icon-color:#fff;display:inline-flex;background-color:#69727d;align-items:center;justify-content:center;text-align:center;cursor:pointer}.elementor-social-icon 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svg{fill:var(--e-social-icon-icon-color)}.elementor-social-icon:last-child{margin:0}.elementor-social-icon:hover{opacity:.9;color:#fff}.elementor-social-icon-android{background-color:#a4c639}.elementor-social-icon-apple{background-color:#999}.elementor-social-icon-behance{background-color:#1769ff}.elementor-social-icon-bitbucket{background-color:#205081}.elementor-social-icon-codepen{background-color:#000}.elementor-social-icon-delicious{background-color:#39f}.elementor-social-icon-deviantart{background-color:#05cc47}.elementor-social-icon-digg{background-color:#005be2}.elementor-social-icon-dribbble{background-color:#ea4c89}.elementor-social-icon-elementor{background-color:#d30c5c}.elementor-social-icon-envelope{background-color:#ea4335}.elementor-social-icon-facebook,.elementor-social-icon-facebook-f{background-color:#3b5998}.elementor-social-icon-flickr{background-color:#0063dc}.elementor-social-icon-foursquare{background-color:#2d5be3}.elementor-social-icon-free-code-camp,.elementor-social-icon-freecodecamp{background-color:#006400}.elementor-social-icon-github{background-color:#333}.elementor-social-icon-gitlab{background-color:#e24329}.elementor-social-icon-globe{background-color:#69727d}.elementor-social-icon-google-plus,.elementor-social-icon-google-plus-g{background-color:#dd4b39}.elementor-social-icon-houzz{background-color:#7ac142}.elementor-social-icon-instagram{background-color:#262626}.elementor-social-icon-jsfiddle{background-color:#487aa2}.elementor-social-icon-link{background-color:#818a91}.elementor-social-icon-linkedin,.elementor-social-icon-linkedin-in{background-color:#0077b5}.elementor-social-icon-medium{background-color:#00ab6b}.elementor-social-icon-meetup{background-color:#ec1c40}.elementor-social-icon-mixcloud{background-color:#273a4b}.elementor-social-icon-odnoklassniki{background-color:#f4731c}.elementor-social-icon-pinterest{background-color:#bd081c}.elementor-social-icon-product-hunt{background-color:#da552f}.elementor-social-icon-reddit{background-color:#ff4500}.elementor-social-icon-rss{background-color:#f26522}.elementor-social-icon-shopping-cart{background-color:#4caf50}.elementor-social-icon-skype{background-color:#00aff0}.elementor-social-icon-slideshare{background-color:#0077b5}.elementor-social-icon-snapchat{background-color:#fffc00}.elementor-social-icon-soundcloud{background-color:#f80}.elementor-social-icon-spotify{background-color:#2ebd59}.elementor-social-icon-stack-overflow{background-color:#fe7a15}.elementor-social-icon-steam{background-color:#00adee}.elementor-social-icon-stumbleupon{background-color:#eb4924}.elementor-social-icon-telegram{background-color:#2ca5e0}.elementor-social-icon-thumb-tack{background-color:#1aa1d8}.elementor-social-icon-tripadvisor{background-color:#589442}.elementor-social-icon-tumblr{background-color:#35465c}.elementor-social-icon-twitch{background-color:#6441a5}.elementor-social-icon-twitter{background-color:#1da1f2}.elementor-social-icon-viber{background-color:#665cac}.elementor-social-icon-vimeo{background-color:#1ab7ea}.elementor-social-icon-vk{background-color:#45668e}.elementor-social-icon-weibo{background-color:#dd2430}.elementor-social-icon-weixin{background-color:#31a918}.elementor-social-icon-whatsapp{background-color:#25d366}.elementor-social-icon-wordpress{background-color:#21759b}.elementor-social-icon-xing{background-color:#026466}.elementor-social-icon-yelp{background-color:#af0606}.elementor-social-icon-youtube{background-color:#cd201f}.elementor-social-icon-500px{background-color:#0099e5}.elementor-shape-rounded .elementor-icon.elementor-social-icon{border-radius:10%}.elementor-shape-circle .elementor-icon.elementor-social-icon{border-radius:50%}<\/style>\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-3dcebca\" href=\"https:\/\/www.linkedin.com\/in\/maria-copilau\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-ff92a9e\" href=\"https:\/\/www.instagram.com\/maria.copilau\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da4a864 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da4a864\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c23304\" data-id=\"0c23304\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1a16b0 elementor-widget elementor-widget-text-editor\" data-id=\"c1a16b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #f8f9f9; text-align: center;\">\u00a9 2023 Maria Copilau \u2013 UX Designer | All rights reserved<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Morningscore Designing a gamified app for SEO beginners that leverages gamification and motivation theory to keep users engaged and motivated in their learning journey. Bachelor Thesis Project Explore the Figma prototype Type of project:\u00a0University UX design project \u2013 BA thesisMy roles: UX Designer, User Researcher &amp; Project Manager\u00a0Tools used: Figma, Miro, Hotjar, Google Drive, Zoom,&hellip;&nbsp;<a href=\"http:\/\/mariacopilau.local\/portfolio\/morningscore-uxproject\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Morningscore<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":41,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pagebuilder-full-width.php","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Morningscore - mariacopilau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/mariacopilau.local\/portfolio\/morningscore-uxproject\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Morningscore - mariacopilau\" \/>\n<meta property=\"og:description\" content=\"Morningscore Designing a gamified app for SEO beginners that leverages gamification and motivation theory to keep users engaged and motivated in their learning journey. 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