{"id":378,"date":"2023-09-25T09:29:33","date_gmt":"2023-09-25T09:29:33","guid":{"rendered":"http:\/\/mariacopilau.local\/?page_id=378"},"modified":"2023-09-28T16:30:15","modified_gmt":"2023-09-28T16:30:15","slug":"plantorama-uxproject","status":"publish","type":"page","link":"http:\/\/mariacopilau.local\/portfolio\/plantorama-uxproject\/","title":{"rendered":"Plantorama"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"378\" class=\"elementor elementor-378\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4eb4854 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4eb4854\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69c3a56\" data-id=\"69c3a56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-008dae3 elementor-widget elementor-widget-spacer\" data-id=\"008dae3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-column 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data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecb9cd8 elementor-widget elementor-widget-heading\" data-id=\"ecb9cd8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Plantorama AI<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce074e8 elementor-widget elementor-widget-text-editor\" data-id=\"ce074e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Creating an app for Plantorama&#8217;s customers that combines plant identification and monitoring through a virtual recognition model in IBM Watson Studio<\/p><p><span style=\"letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform);\">When nature meets artificial intelligence<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c92b4bb elementor-widget elementor-widget-button\" data-id=\"c92b4bb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.figma.com\/proto\/CNciZXs3bsWDHwZuReCS1l\/University-projects?page-id=0%3A1&#038;type=design&#038;node-id=2-289&#038;viewport=806%2C294%2C0.23&#038;t=r9toO4J0fndddSYR-1&#038;scaling=min-zoom&#038;starting-point-node-id=2%3A1494&#038;mode=design\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore the Figma prototype<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b1ec04\" data-id=\"7b1ec04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34b4682 elementor-widget elementor-widget-image\" data-id=\"34b4682\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"648\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/plantorama_mockup-1024x648.png\" class=\"attachment-large size-large wp-image-395\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/plantorama_mockup-1024x648.png 1024w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/plantorama_mockup-300x190.png 300w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/plantorama_mockup-768x486.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/plantorama_mockup-1536x972.png 1536w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/plantorama_mockup-2048x1296.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f43e685 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f43e685\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d9dc3d\" data-id=\"2d9dc3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac6098e elementor-widget elementor-widget-spacer\" data-id=\"ac6098e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-183475e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"183475e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72533db\" data-id=\"72533db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-924a0f3 elementor-widget elementor-widget-spacer\" data-id=\"924a0f3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c586405 elementor-widget elementor-widget-spacer\" data-id=\"c586405\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e98e0f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e98e0f5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b8a1425\" data-id=\"b8a1425\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b01293 elementor-widget elementor-widget-image\" data-id=\"6b01293\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"451\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/08\/design-min-1024x451.png\" class=\"attachment-large size-large wp-image-203\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/08\/design-min-1024x451.png 1024w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/08\/design-min-300x132.png 300w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/08\/design-min-768x338.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/08\/design-min.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d9ec3bc\" data-id=\"d9ec3bc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a45128 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0a45128\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Type of project:<\/b>\u00a0University UX design project <br \/><b>My roles:<\/b> UX Designer, User Researcher &amp; Project Manager\u00a0<br \/><b>Tools used:<\/b> Figma, Miro, Google Drive, Zoom, pen &amp; paper<br \/><b>Duration: <\/b>4 weeks (2 weeks of user research, 1 week of UX design, 1 week testing and delivery)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4e7370 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4e7370\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e0063a\" data-id=\"9e0063a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6735a05 elementor-widget elementor-widget-spacer\" data-id=\"6735a05\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2e7c96 elementor-widget elementor-widget-heading\" data-id=\"b2e7c96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project Overview<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2885c6 elementor-widget elementor-widget-spacer\" data-id=\"e2885c6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98eaf63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98eaf63\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e676480\" data-id=\"e676480\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-529b822 elementor-widget elementor-widget-heading\" data-id=\"529b822\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Client<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3361fa5 elementor-widget elementor-widget-text-editor\" data-id=\"3361fa5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Plantorama is a Danish garden center, with 11 stores across Denmark, offering a deep range of indoor and outdoor plants.<br><br>Its target audience is represented by families with children and elderly people. Still, the company has the chance to attract a young audience by using AI in its value proposition, to identify and care for plants.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8f4c008\" data-id=\"8f4c008\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0fc7b3 elementor-widget elementor-widget-heading\" data-id=\"a0fc7b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Problem Statement<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-814beb5 elementor-widget elementor-widget-text-editor\" data-id=\"814beb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>People encounter certain difficulties regarding plants: not being able to identify a plant, not knowing what plant to choose, or how to care for it properly.<\/p><p><b>&#8220;<i>How can plant newbies identify, purchase, and take care of a plant?&#8221;<\/i><\/b><\/p><p><i style=\"letter-spacing: var(--bodyletterspacing); text-transform: var(--bodytexttransform);\">&#8220;How can Plantorama attract the young audience and offer customised plant advice across all its platforms?&#8221;<\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e568ecc\" data-id=\"e568ecc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3cc4e5 elementor-widget elementor-widget-heading\" data-id=\"d3cc4e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution \u2013 Outcome<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ade989 elementor-widget elementor-widget-text-editor\" data-id=\"7ade989\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>An app was created to help the company provide more value to its customers by offering professional, personalised plant advice on-the-go, at any given time.\u00a0<\/p><p>The new designed app (PlantoMama):<\/p><ul><li>identifies unknown plants\u00a0<\/li><li>offers the option to buy the plant on Plantorama&#8217;s web shop<\/li><li>sends notifications when the plant needs to be watered<\/li><li>identifies plant diseases<\/li><li>offers tips for personalised plant care<\/li><li>inspires users to buy plants by suggesting trendy plants in season<\/li><\/ul><div>\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-caea530 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"caea530\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb63328\" data-id=\"fb63328\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8125fb6 elementor-widget elementor-widget-spacer\" data-id=\"8125fb6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a4e35c elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"9a4e35c\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-image-carousel .swiper,.elementor-widget-image-carousel .swiper-container{position:static}.elementor-widget-image-carousel .swiper-container .swiper-slide figure,.elementor-widget-image-carousel .swiper .swiper-slide figure{line-height:inherit}.elementor-widget-image-carousel .swiper-slide{text-align:center}.elementor-image-carousel-wrapper:not(.swiper-container-initialized):not(.swiper-initialized) .swiper-slide{max-width:calc(100% \/ var(--e-image-carousel-slides-to-show, 3))}<\/style>\t\t<div class=\"elementor-image-carousel-wrapper swiper\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/homepage_iphone13prosierrablue_portrait-548x1024.png\" alt=\"homepage_iphone13prosierrablue_portrait\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/identify_iphone13prosierrablue_portrait-548x1024.png\" alt=\"identify_iphone13prosierrablue_portrait\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/camera_iphone13prosierrablue_portrait-548x1024.png\" alt=\"camera_iphone13prosierrablue_portrait\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/plant_iphone13prosierrablue_portrait-548x1024.png\" alt=\"plant_iphone13prosierrablue_portrait\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/list_iphone13prosierrablue_portrait-1-548x1024.png\" alt=\"list_iphone13prosierrablue_portrait\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/shop_iphone13prosierrablue_portrait-548x1024.png\" alt=\"shop_iphone13prosierrablue_portrait\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/profile_iphone13prosierrablue_portrait-548x1024.png\" alt=\"profile_iphone13prosierrablue_portrait\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/chat_iphone13prosierrablue_portrait-548x1024.png\" alt=\"chat_iphone13prosierrablue_portrait\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2389718 elementor-widget elementor-widget-spacer\" data-id=\"2389718\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-027c8ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"027c8ff\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2f5403\" data-id=\"a2f5403\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fe55df elementor-widget elementor-widget-spacer\" data-id=\"5fe55df\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8d6eca elementor-widget elementor-widget-heading\" data-id=\"a8d6eca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Design Process<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c6f637 elementor-widget elementor-widget-spacer\" data-id=\"4c6f637\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9d8011 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9d8011\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1d59c59\" data-id=\"1d59c59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20bfc21 elementor-widget elementor-widget-text-editor\" data-id=\"20bfc21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The project was completed following a design thinking approach, the Double Diamond model: Discover, Define, Develop, Test, Deliver.<\/p><p>From discovering the users\u2019 needs, to defining the problem statement, and developing and testing the concept, this model represented the process \u201cof exploring an issue more widely or deeply (divergent thinking) and then taking focused action (convergent thinking).\u201d (Design Council, 2019).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-555e9e8\" data-id=\"555e9e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60a2f3a elementor-widget elementor-widget-image\" data-id=\"60a2f3a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"451\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/08\/design-min-1024x451.png\" class=\"attachment-large size-large wp-image-203\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/08\/design-min-1024x451.png 1024w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/08\/design-min-300x132.png 300w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/08\/design-min-768x338.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/08\/design-min.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f931004 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f931004\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7fdce4\" data-id=\"a7fdce4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2428b3 elementor-widget elementor-widget-spacer\" data-id=\"c2428b3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d796653 elementor-widget elementor-widget-spacer\" data-id=\"d796653\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c79d07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c79d07\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d84cc0\" data-id=\"3d84cc0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acd4d5b elementor-widget elementor-widget-spacer\" data-id=\"acd4d5b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b70f064 elementor-widget elementor-widget-heading\" data-id=\"b70f064\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Discover<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f861bf8 elementor-widget elementor-widget-spacer\" data-id=\"f861bf8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7920141 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7920141\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-154d39d\" data-id=\"154d39d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cc263c elementor-widget elementor-widget-spacer\" data-id=\"8cc263c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-376423e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"376423e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3e2b263\" data-id=\"3e2b263\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8275c91 elementor-widget elementor-widget-heading\" data-id=\"8275c91\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conducting Contextual Interviews<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8396667 elementor-widget elementor-widget-text-editor\" data-id=\"8396667\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Structured, contextual interviews were conducted to understand the users&#8217; behaviour and needs regarding plants.<\/p><p>The interviews were performed on 5 representatives of the target group, women 20\u201335 years old. The focus was on women because preliminary research showed that men are more likely to shop at Plantorama in the pet department, and mostly with their families.\u00a0<\/p><p>All these insights were later used in the Develop stage of the design thinking process.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3c5ed27\" data-id=\"3c5ed27\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1a920d elementor-widget elementor-widget-heading\" data-id=\"d1a920d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Findings from the interviews<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae620c8 elementor-widget elementor-widget-text-editor\" data-id=\"ae620c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The interviews revealed that:<\/p><ul><li>the users encounter challenges in properly watering the plants and in identifying plants or plant diseases<\/li><li>the users are influences by friends, Instagram, or Pinterest in their plant buying process<\/li><li>they would ask their mothers of Google for help in case a plant is dying<\/li><li>when asked what they would expect from a plant app, the interviewees mentioned the option to know when to water, when to change the pot size, and the possibility to exchange plants with other people<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6cc358a\" data-id=\"6cc358a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65d13ec elementor-widget elementor-widget-heading\" data-id=\"65d13ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ethnographic Research<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7231b9 elementor-widget elementor-widget-text-editor\" data-id=\"c7231b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ethnographic research observation also provided valuable insights. This was conducted on a 28 years old Danish woman who agreed to be recorded when talking about her plant preferences, while showing her home plant collection, and when shopping at Plantorama.<\/p>\n<p>The problems she encounters are: overwatering plants, difficulty to understand the plant label, and lack of knowledge for identifying plant diseases.&nbsp;<\/p>\n<p>She would like to receive reminders for watering the plants and be able to buy a plant she discovers on Instagram or Pinterest.&nbsp;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10002fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10002fd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cd587d\" data-id=\"3cd587d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a6458a elementor-widget elementor-widget-spacer\" data-id=\"7a6458a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63be7a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63be7a4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c130033\" data-id=\"c130033\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-736b40a elementor-widget elementor-widget-image\" data-id=\"736b40a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"768\" height=\"576\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/affinity_map-768x576.jpg\" class=\"attachment-medium_large size-medium_large wp-image-401\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/affinity_map-768x576.jpg 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/affinity_map-300x225.jpg 300w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/affinity_map-1024x768.jpg 1024w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/affinity_map-1536x1152.jpg 1536w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/affinity_map-2048x1536.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">All the findings from the  usability testing and ethnographic research were gathered in an affinity diagram to identify the main user needs.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4885991\" data-id=\"4885991\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34cc1be elementor-widget elementor-widget-image\" data-id=\"34cc1be\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/ethnographic_research-1024x1024.png\" class=\"attachment-large size-large wp-image-402\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/ethnographic_research-1024x1024.png 1024w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/ethnographic_research-300x300.png 300w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/ethnographic_research-150x150.png 150w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/ethnographic_research-768x768.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/ethnographic_research.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Insights gathered from the ethnographic research<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a16df1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a16df1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-558a837\" data-id=\"558a837\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-737f2af elementor-widget elementor-widget-spacer\" data-id=\"737f2af\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a09e781 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a09e781\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bd868b\" data-id=\"9bd868b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-946b2b5 elementor-widget elementor-widget-spacer\" data-id=\"946b2b5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e06782 elementor-widget elementor-widget-heading\" data-id=\"1e06782\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Define<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8de5d00 elementor-widget elementor-widget-spacer\" data-id=\"8de5d00\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea45d9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea45d9c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e4bc87\" data-id=\"1e4bc87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e094a82 elementor-widget elementor-widget-spacer\" data-id=\"e094a82\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d62c0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d62c0d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0999aec\" data-id=\"0999aec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2585f06 elementor-widget elementor-widget-text-editor\" data-id=\"2585f06\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"font-size: 24px; font-weight: 600; font-family: Nunito, sans-serif; line-height: 32px; letter-spacing: normal; text-transform: none;\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">Value Proposition Canvas<\/h2><p>Value Proposition Canvas was used to analyze what Plantorama offers to its customers, to see how their pains could be relieved, and to brainstorm on how the proposed digital concept could help them.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-999adb3 elementor-widget elementor-widget-image\" data-id=\"999adb3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Business_model_canvas_plantorama-1024x576.png\" class=\"attachment-large size-large wp-image-403\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Business_model_canvas_plantorama-1024x576.png 1024w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Business_model_canvas_plantorama-300x169.png 300w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Business_model_canvas_plantorama-768x432.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Business_model_canvas_plantorama-1536x864.png 1536w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/Business_model_canvas_plantorama.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Plantorama's Value Proposition Canvas<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-da2a2a2\" data-id=\"da2a2a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7844ba6 elementor-widget elementor-widget-image\" data-id=\"7844ba6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"724\" height=\"1024\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/persona-1-724x1024.png\" class=\"attachment-large size-large wp-image-421\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/persona-1-724x1024.png 724w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/persona-1-212x300.png 212w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/persona-1-768x1087.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/persona-1-1085x1536.png 1085w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/persona-1.png 1190w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5397348 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5397348\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce1c741\" data-id=\"ce1c741\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c8a25e elementor-widget elementor-widget-spacer\" data-id=\"6c8a25e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3700e98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3700e98\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f0aa32\" data-id=\"8f0aa32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c17212 elementor-widget elementor-widget-spacer\" data-id=\"2c17212\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-757e79a elementor-widget elementor-widget-heading\" data-id=\"757e79a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Develop<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b308add elementor-widget elementor-widget-spacer\" data-id=\"b308add\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f8bd8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f8bd8b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6e282d\" data-id=\"f6e282d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1df163c elementor-widget elementor-widget-spacer\" data-id=\"1df163c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c071097 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c071097\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ae7ca8e\" data-id=\"ae7ca8e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd99de9 elementor-widget elementor-widget-image\" data-id=\"bd99de9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/circular_solution-1024x768.jpg\" class=\"attachment-large size-large wp-image-404\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/circular_solution-1024x768.jpg 1024w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/circular_solution-300x225.jpg 300w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/circular_solution-768x576.jpg 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/circular_solution-1536x1152.jpg 1536w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/circular_solution-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e388706 elementor-widget elementor-widget-heading\" data-id=\"e388706\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Intergrating the principles of circular economy<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3b9ad5 elementor-widget elementor-widget-text-editor\" data-id=\"e3b9ad5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This digital concept respects the circular economy principles, by helping Plantorama <i>&#8220;to design out waste and pollution, keep products and materials in use, regenerate natural systems&#8221;<\/i> (Ellen MacArthur Foundation, 2017).<\/p><p>By using this app, Plantorama&#8217;s customers can prolong the life of a plant or return the dead plant in the shop, to be placed in the compost bin, becoming soil for new plants.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e1ac35\" data-id=\"5e1ac35\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a2a668 elementor-widget elementor-widget-image\" data-id=\"4a2a668\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"490\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/mockup_plantorama-1024x490.png\" class=\"attachment-large size-large wp-image-394\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/mockup_plantorama-1024x490.png 1024w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/mockup_plantorama-300x144.png 300w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/mockup_plantorama-768x368.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/mockup_plantorama-1536x736.png 1536w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/mockup_plantorama-2048x981.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dac25bb elementor-widget elementor-widget-heading\" data-id=\"dac25bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creating the prototype in Figma<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3c15b elementor-widget elementor-widget-text-editor\" data-id=\"5c3c15b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The new digital concept meets users&#8217; needs for plant recognition and plant caring. The newly designed app identifies plants, plant diseases, offers personalised plant advice through a chatbot, and can connect to Smart Home assistants.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e92832c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e92832c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d792dd7\" data-id=\"d792dd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e6e906 elementor-widget elementor-widget-spacer\" data-id=\"0e6e906\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-926add5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"926add5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a1756f\" data-id=\"1a1756f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-082f88c elementor-widget elementor-widget-image\" data-id=\"082f88c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"258\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/wireframe-1024x258.png\" class=\"attachment-large size-large wp-image-405\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/wireframe-1024x258.png 1024w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/wireframe-300x76.png 300w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/wireframe-768x194.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/wireframe.png 1150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Designing the mockup for the new Plantorama App<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a7c707 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a7c707\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc4ffd5\" data-id=\"dc4ffd5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-725ef76 elementor-widget elementor-widget-spacer\" data-id=\"725ef76\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fab89c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fab89c7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-1d91f73\" data-id=\"1d91f73\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de77d91 elementor-widget elementor-widget-image\" data-id=\"de77d91\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"548\" height=\"1024\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/homepage_iphone13prosierrablue_portrait-548x1024.png\" class=\"attachment-large size-large wp-image-412\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/homepage_iphone13prosierrablue_portrait-548x1024.png 548w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/homepage_iphone13prosierrablue_portrait-161x300.png 161w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/homepage_iphone13prosierrablue_portrait-768x1434.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/homepage_iphone13prosierrablue_portrait-822x1536.png 822w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/homepage_iphone13prosierrablue_portrait-1097x2048.png 1097w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/homepage_iphone13prosierrablue_portrait.png 1570w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-b3d5362\" data-id=\"b3d5362\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14de554 elementor-widget elementor-widget-image\" data-id=\"14de554\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"548\" height=\"1024\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/identify_iphone13prosierrablue_portrait-548x1024.png\" class=\"attachment-large size-large wp-image-415\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/identify_iphone13prosierrablue_portrait-548x1024.png 548w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/identify_iphone13prosierrablue_portrait-161x300.png 161w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/identify_iphone13prosierrablue_portrait-768x1434.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/identify_iphone13prosierrablue_portrait-822x1536.png 822w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/identify_iphone13prosierrablue_portrait-1097x2048.png 1097w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/identify_iphone13prosierrablue_portrait.png 1570w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-c659821\" data-id=\"c659821\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-909c7cb elementor-widget elementor-widget-image\" data-id=\"909c7cb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"548\" height=\"1024\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/camera_iphone13prosierrablue_portrait-548x1024.png\" class=\"attachment-large size-large wp-image-413\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/camera_iphone13prosierrablue_portrait-548x1024.png 548w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/camera_iphone13prosierrablue_portrait-161x300.png 161w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/camera_iphone13prosierrablue_portrait-768x1434.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/camera_iphone13prosierrablue_portrait-822x1536.png 822w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/camera_iphone13prosierrablue_portrait-1097x2048.png 1097w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/camera_iphone13prosierrablue_portrait.png 1570w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-8181cea\" data-id=\"8181cea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a94501f elementor-widget elementor-widget-image\" data-id=\"a94501f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"548\" height=\"1024\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/plant_iphone13prosierrablue_portrait-548x1024.png\" class=\"attachment-large size-large wp-image-417\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/plant_iphone13prosierrablue_portrait-548x1024.png 548w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/plant_iphone13prosierrablue_portrait-161x300.png 161w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/plant_iphone13prosierrablue_portrait-768x1434.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/plant_iphone13prosierrablue_portrait-822x1536.png 822w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/plant_iphone13prosierrablue_portrait-1097x2048.png 1097w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/plant_iphone13prosierrablue_portrait.png 1570w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-3e6bf14\" data-id=\"3e6bf14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09d4d8b elementor-widget elementor-widget-image\" data-id=\"09d4d8b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"548\" height=\"1024\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/list_iphone13prosierrablue_portrait-1-548x1024.png\" class=\"attachment-large size-large wp-image-416\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/list_iphone13prosierrablue_portrait-1-548x1024.png 548w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/list_iphone13prosierrablue_portrait-1-161x300.png 161w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/list_iphone13prosierrablue_portrait-1-768x1434.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/list_iphone13prosierrablue_portrait-1-822x1536.png 822w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/list_iphone13prosierrablue_portrait-1-1097x2048.png 1097w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/list_iphone13prosierrablue_portrait-1.png 1570w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-aa14b19\" data-id=\"aa14b19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b5771f elementor-widget elementor-widget-image\" data-id=\"3b5771f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"548\" height=\"1024\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/shop_iphone13prosierrablue_portrait-548x1024.png\" class=\"attachment-large size-large wp-image-419\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/shop_iphone13prosierrablue_portrait-548x1024.png 548w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/shop_iphone13prosierrablue_portrait-161x300.png 161w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/shop_iphone13prosierrablue_portrait-768x1434.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/shop_iphone13prosierrablue_portrait-822x1536.png 822w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/shop_iphone13prosierrablue_portrait-1097x2048.png 1097w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/shop_iphone13prosierrablue_portrait.png 1570w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-14 elementor-top-column elementor-element elementor-element-7d426f4\" data-id=\"7d426f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac30386 elementor-widget elementor-widget-image\" data-id=\"ac30386\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"548\" height=\"1024\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/shop_iphone13prosierrablue_portrait-548x1024.png\" class=\"attachment-large size-large wp-image-419\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/shop_iphone13prosierrablue_portrait-548x1024.png 548w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/shop_iphone13prosierrablue_portrait-161x300.png 161w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/shop_iphone13prosierrablue_portrait-768x1434.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/shop_iphone13prosierrablue_portrait-822x1536.png 822w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/shop_iphone13prosierrablue_portrait-1097x2048.png 1097w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/shop_iphone13prosierrablue_portrait.png 1570w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aacdc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6aacdc5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5290bc\" data-id=\"c5290bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd33d2e elementor-widget elementor-widget-spacer\" data-id=\"dd33d2e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83f5023 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83f5023\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d01d962\" data-id=\"d01d962\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ee4b41 elementor-widget elementor-widget-spacer\" data-id=\"5ee4b41\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-575c0bb elementor-widget elementor-widget-heading\" data-id=\"575c0bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Test<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f87c50 elementor-widget elementor-widget-spacer\" data-id=\"8f87c50\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a984efa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a984efa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b78c25e\" data-id=\"b78c25e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f61557d elementor-widget elementor-widget-spacer\" data-id=\"f61557d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16b58d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16b58d7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6ae6e86\" data-id=\"6ae6e86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7259fc1 elementor-widget elementor-widget-text-editor\" data-id=\"7259fc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 style=\"font-size: 24px; font-weight: 600; font-family: Nunito, sans-serif; line-height: 32px; letter-spacing: normal; text-transform: none;\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">Heuristic Evaluation &amp; <br \/>Usability Testing<\/h2><p>Usability testing was conducted for the paper prototype and Jakob Nielsen&#8217;s 10 heuristic evaluation sheet was used before creating the wireframes and clickable prototype.<br \/><br \/>One of the hypotheses that was confirmed during the usability testing is that plant newbies want to be able to identify a plant, buy it right away, and receive notifications for watering.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e5052bf\" data-id=\"e5052bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-638bb1e elementor-widget elementor-widget-image\" data-id=\"638bb1e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"490\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/mockup_plantorama-1-1024x490.png\" class=\"attachment-large size-large wp-image-410\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/mockup_plantorama-1-1024x490.png 1024w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/mockup_plantorama-1-300x144.png 300w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/mockup_plantorama-1-768x368.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/mockup_plantorama-1-1536x736.png 1536w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/mockup_plantorama-1-2048x981.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">New Plantorama App allows users to identify plants and receive reminders to water their plants<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4dea8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4dea8a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e72bd64\" data-id=\"e72bd64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-551320c elementor-widget elementor-widget-spacer\" data-id=\"551320c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2da2213 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2da2213\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1dbee2\" data-id=\"a1dbee2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9446b43 elementor-widget elementor-widget-spacer\" data-id=\"9446b43\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-507d2cc elementor-widget elementor-widget-heading\" data-id=\"507d2cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Deliver<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b81d72f elementor-widget elementor-widget-spacer\" data-id=\"b81d72f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7947e29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7947e29\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3e26cab\" data-id=\"3e26cab\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac7ba5d elementor-widget elementor-widget-image\" data-id=\"ac7ba5d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/circular_solution-1024x768.jpg\" class=\"attachment-large size-large wp-image-404\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/circular_solution-1024x768.jpg 1024w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/circular_solution-300x225.jpg 300w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/circular_solution-768x576.jpg 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/circular_solution-1536x1152.jpg 1536w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/circular_solution-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba31d25 elementor-widget elementor-widget-heading\" data-id=\"ba31d25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An E-commerce Concept powered by AI<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1973fe elementor-widget elementor-widget-text-editor\" data-id=\"e1973fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The algorithmic commerce app uses a form of AI: a visual recognition model from IBM Watson. The model was trained to identify 5 of the most popular plants. The more data the model will have, the higher the accuracy will be.\u00a0<\/p><p>The user receives suggestions of plant varieties within the same plant family and will be able to create a plant collection based of personal preferences.<\/p><p>Once the plant is identified, the user can purchase it in the Plantorama online shop or in the physical store.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aa7a45e\" data-id=\"aa7a45e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-910ce5b elementor-widget elementor-widget-image\" data-id=\"910ce5b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"548\" height=\"1024\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/list_iphone13prosierrablue_portrait-548x1024.png\" class=\"attachment-large size-large wp-image-411\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/list_iphone13prosierrablue_portrait-548x1024.png 548w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/list_iphone13prosierrablue_portrait-161x300.png 161w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/list_iphone13prosierrablue_portrait-768x1434.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/list_iphone13prosierrablue_portrait-822x1536.png 822w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/list_iphone13prosierrablue_portrait-1097x2048.png 1097w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/list_iphone13prosierrablue_portrait.png 1570w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2edc534 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2edc534\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46cdedc\" data-id=\"46cdedc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e98b050 elementor-widget elementor-widget-spacer\" data-id=\"e98b050\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b9c5da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b9c5da\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8739875\" data-id=\"8739875\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-822d504 elementor-widget elementor-widget-spacer\" data-id=\"822d504\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86eef7a elementor-widget elementor-widget-heading\" data-id=\"86eef7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Explore other projects<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee7848e elementor-widget elementor-widget-spacer\" data-id=\"ee7848e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-abd7f5f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"abd7f5f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7bf4b4d\" data-id=\"7bf4b4d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00404f9 elementor-widget elementor-widget-image\" data-id=\"00404f9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/billigblomst-uxproject\">\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"538\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/billigblomst_project-1-1024x538.png\" class=\"attachment-large size-large wp-image-362\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/billigblomst_project-1-1024x538.png 1024w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/billigblomst_project-1-300x158.png 300w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/billigblomst_project-1-768x403.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/billigblomst_project-1-1536x806.png 1536w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/billigblomst_project-1-2048x1075.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3a461b elementor-widget elementor-widget-heading\" data-id=\"a3a461b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/billigblomst-uxproject\">Billigblomst.dk <\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba91e63 elementor-widget elementor-widget-text-editor\" data-id=\"ba91e63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>UX DESIGN PROJECT<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-437404b elementor-widget elementor-widget-text-editor\" data-id=\"437404b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Billigblomst is a popular Danish garden center chain. The goal of this individual project was to improve the buying user experience on their website.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-283091a elementor-widget elementor-widget-button\" data-id=\"283091a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/billigblomst-uxproject\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore project<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2979d1 elementor-widget elementor-widget-spacer\" data-id=\"e2979d1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f6e7fd6\" data-id=\"f6e7fd6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a2e649 elementor-widget elementor-widget-image\" data-id=\"1a2e649\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/morningscore-uxproject\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"571\" src=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/08\/Screenshot-2022-01-13-at-10.03.07-1-1024x571.png\" class=\"attachment-large size-large wp-image-274\" alt=\"\" srcset=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/08\/Screenshot-2022-01-13-at-10.03.07-1-1024x571.png 1024w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/08\/Screenshot-2022-01-13-at-10.03.07-1-300x167.png 300w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/08\/Screenshot-2022-01-13-at-10.03.07-1-768x428.png 768w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/08\/Screenshot-2022-01-13-at-10.03.07-1-1536x857.png 1536w, http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/08\/Screenshot-2022-01-13-at-10.03.07-1-2048x1142.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dec2f46 elementor-widget elementor-widget-heading\" data-id=\"dec2f46\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\/morningscore-uxproject\/\">Morningscore<\/a><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ba6f4b elementor-widget elementor-widget-text-editor\" data-id=\"9ba6f4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>UX DESIGN PROJECT<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96af5b7 elementor-widget elementor-widget-text-editor\" data-id=\"96af5b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Designing a gamified app for SEO beginners that leverages gamification and motivation theory to keep users engaged and motivated in their learning journey. Bachelor Thesis Project<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-466a050 elementor-widget elementor-widget-button\" data-id=\"466a050\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/morningscore-uxproject\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore project<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6094cb6 elementor-widget elementor-widget-spacer\" data-id=\"6094cb6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fbf691 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fbf691\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8ddb2f\" data-id=\"a8ddb2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ce9017 elementor-widget elementor-widget-spacer\" data-id=\"3ce9017\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f1305d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f1305d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7571704\" data-id=\"7571704\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e493fae elementor-widget elementor-widget-spacer\" data-id=\"e493fae\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9419ebe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9419ebe\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c94d45\" data-id=\"5c94d45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-900d22f elementor-widget elementor-widget-heading\" data-id=\"900d22f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contact<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76b33ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76b33ba\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a576633\" data-id=\"a576633\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8027fd7 elementor-widget elementor-widget-text-editor\" data-id=\"8027fd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>marycopilau@gmail.com<br \/><a href=\"http:\/\/mariacopilau.local\/wp-content\/uploads\/2023\/09\/CV_MariaCopilau.pdf\"><u>Download resume<\/u><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b29c63c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b29c63c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be65231\" data-id=\"be65231\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7acf4f9 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"7acf4f9\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-social-icons.elementor-grid-0 .elementor-widget-container,.elementor-widget-social-icons.elementor-grid-mobile-0 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.elementor-icon.elementor-social-icon{border-radius:10%}.elementor-shape-circle .elementor-icon.elementor-social-icon{border-radius:50%}<\/style>\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-3dcebca\" href=\"https:\/\/www.linkedin.com\/in\/maria-copilau\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-ff92a9e\" href=\"https:\/\/www.instagram.com\/maria.copilau\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da4a864 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da4a864\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c23304\" data-id=\"0c23304\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1a16b0 elementor-widget elementor-widget-text-editor\" data-id=\"c1a16b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #f8f9f9; text-align: center;\">\u00a9 2023 Maria Copilau \u2013 UX Designer | All rights reserved<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Plantorama AI Creating an app for Plantorama&#8217;s customers that combines plant identification and monitoring through a virtual recognition model in IBM Watson Studio When nature meets artificial intelligence Explore the Figma prototype Type of project:\u00a0University UX design project My roles: UX Designer, User Researcher &amp; Project Manager\u00a0Tools used: Figma, Miro, Google Drive, Zoom, pen &amp;&hellip;&nbsp;<a href=\"http:\/\/mariacopilau.local\/portfolio\/plantorama-uxproject\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Plantorama<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":41,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pagebuilder-full-width.php","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Plantorama - mariacopilau<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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